Talking One's Book financial definition of Talking One's Book
https://financial-dictionary.thefreedictionary.com/Talking+One%27s+Book
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Talking One's Book

Talking One's Book

1. The act of promoting a stock one owns in order to entice others to buy it. This would in turn benefit one's own investment portfolio. Talking one's book is not a well-regarded strategy.

2. More generally, the act of promoting one's company, product or other good or service.
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