Tag Line


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Tag Line

In marketing, a brief phrase used in advertising a product. It is intended to embed itself in the memories of members of the target audience in order to entice them to buy the product. For example, the tag line for a mousetrap company may be "No rodent escapes."
References in periodicals archive ?
Had the company placed additional tag lines on the boom, or made effective use of the two existing tag lines, the crane assembly crew would have been better situated to counteract the effect of the sudden gust of wind without resorting to a miner having to go under the boom, in violation of [section]56.
Whether it is the tag line of Al-Karam Lawn, which states: 'She's got the look
Toshiba will initially deploy and promote the new tag line in Japan.
In addition, the company has adopted a new tag line, "Sweden 1742," as a reminder that it is a distinctly Swedish brand with a centuries-old tradition.
The ads carry no tag line, explains Scannell, just a headline that identifies a Liberty Mutual product feature to consumers--in the woman's case 24-hour emergency home repair.
Developing a new tag line has been a key part of creating its new image.
This is not the most promising news for the gay rappers, but I hope they keep trying, because each gay rapper who gets on the rap radar is a reminder that gay isn't weak, that gay is part of the world, and that "don't be hatin'" isn't just a tag line from a movie but a bad, awesome, and phat way to live.
The ad ran during the Grammy Awards and featured a young Hispanic couple and a tag line in English.
The campaign, which debuted earlier this month, mixes images of Oral-B products with dental experts in laboratory settings and carries the tag line "Oral-B.
The 'Brush Like A Dentist' tag line reinforces the relationship we have with dental professionals, the superiority of Oral B toothbrushes and our global leadership position," comments Bruce Cleverly, president of Gillette Oral Care.
The tag line emphasizes Bunge North America's commitment to collaborating with partners at each stage in the food supply chain -- from grower-customers to food processors, food-service operators and food retailers.