conducts an initial review of each Web site and privacy statement to ensure consistency, adherence to program principles, and whether privacy statements disclose what type of personal identifiable information is being gathered, who is collecting it, how it will be used, and with whom it will be shared.
is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites.
Fran speaks and writes widely on issues of online privacy, security, and trust and frequently represents TRUSTe
in front of domestic and foreign regulatory audiences, including the Federal Trade Commission, Congressional committees, and foreign data protection commissioners.
's TRUSTed Ads platform is endorsed by the Digital Advertising Alliance and is an intuitive and comprehensive OBA self-regulatory privacy platform that features the "Advertising Option Icon" on in-ad placements.
"We welcome this certification from TRUSTe
, a true innovator in the areas of online privacy, safety and security," adds Jason.
The company stated that it is the first data platform to be TRUSTe
certified under the new third-party data collection program, demonstrating that its internal privacy controls are fully compliant with TRUSTe
's standards of transparency, choice and accountability.
The new system, which rivals that established by fellow non- profit privacy maven Truste
, will be launched for real in the first quarter of next year, probably in early March.
Following on from our story last week about the plans for Truste
to set itself up in Europe, a member of the task force coordinating the effort got back to us to fill in a few of the details (11/02/98).
The main two initiatives are Truste
and the Better Business Bureau Online, which we detailed extensively last week.
, the web-based online privacy initiative up and running and with just over 300 members, we wondered what had happened to its rival, the Better Business Bureau Online, which is attempting to do much the same thing.
With the European data directive in place that looks like shaking up US attitudes to online privacy, the most visible example of what the US internet industry is trying to do in terms of self- regulation - the non-profit group Truste
- is still awaiting its first test case to prove that it has some teeth to back up the rhetoric.