Ansah-Narh et al., 2013) attempts to show that the brand share of the network providers depends on the eight marketing mix:--Service Quality, Price, Brand Image, Value Offered, Trust, Satisfaction, Switching Cost
and Customer Loyalty.
from API A to API B is $20 per user, of which $5 is the
In this study, the switching cost
construct was tested in a one-dimensional approach, covering the dimensions of procedures, financial and relational costs (BURNHAM; FRELS; MAHAJAN, 2003) because in the case of health services, studies on customer retention highlight that service providing companies should create barriers to customer churn rates (defection), especially through the development of strong interpersonal relationships.
The dependent variable, customer loyalty, is framed using the Jones switching cost
model as the construct for the intent to switch.
Test = 3 T df sf The mean Confidence level%95 lower upper Customer -12/201 379 0/000 -0/416 -0/484 -0/349 satisfaction Switching cost
and switching barriers in mobile RFID services
The company matches the restaurant's current credit-card processing rate and provides the guest info to the operator for free; it also works with the client's existing equipment and covers the switching cost
There are alternative explanations also for the status quo bias that see a particular role for a certain type of switching cost
, namely the uncertainty of trying something different or new.
provide illustrations of each type of switching cost
and explain the
We conducted two experiments designed to test the switching costs
of symbolic and realistic types of intergroup threat, and the depletion of executive resources needed for switching tasks.