Additionally, switching costs and switching barriers
are also viewed as key determinants of customer loyalty (de Matos et al.
As each of these choice factors could influence buyers of banking services and products this case study will examine how cause related marketing efforts may influence switching barriers
(reduce barriers for potential customers and erect barriers for existing customers) that are more typically attribute based.
Faced with growing competition from new entrants, banks across the emerging regions should address trust and loyalty issues, particularly in South East Asia where digital banking has high adoption rates and lower switching barriers
Until now, several researches have been done about the customer's loyalty and his or her oral advertisements after satisfaction, but about the habits of the consumer and social relationships and economic switching barriers
in his/her loyalty in service industries, no research has been done.
may be defined as 'the consumer's assessment of the resources and opportunities needed to perform the switching act, or alternatively, the constraints that prevent the switching act' (Bansal, Taylor 1999; Ranaweera, Prabhu 2003).
consist of discounts for loyal clients, cognitive efforts customers would make to find another supplier and financial, social and psychological risks for buyers.
thanks to the switching barriers
," he says, referring to penalty-laden contracts.
Cross-selling of retail banking services intended to boost consumer loyalty may have increased switching barriers
and reduced competitive forces.
Similarly, our industry creates switching barriers
with bulk production and mass marketplaces that reward how you buy over what you sell.
The current study moves beyond satisfaction and proposes that switching barriers
are important factors impacting a customer's decision to remain with a service provider.
This area of study was focused in this research, with the objective to investigate customer satisfaction and the switching barriers
as main, moderating and mediating determinant/ variables which may have an effect on of customer repurchase intention.