Critical Mass

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Critical Mass

1. A situation that can no longer be ignored. For example, if an employee who makes co-workers of the opposite sex uncomfortable makes unwanted sexual advances toward the chief financial officer, the situation is said to have reached critical mass, and the employee must immediately be disciplined or fired.

2. The point at which a product or company has become sufficiently popular to take off and become commonly used. For example, a company that has posted a profit for three years in a row and has respectable financials may reach critical mass and become extremely attractive to investors.
References in periodicals archive ?
Finally, by the fact that [absolute value of t(z)] [less than or equal to] 1/4 for [absolute value of z] [less than or equal to] 1/8 we obtain subcriticality of P and N for T.
Using subcriticality of R it is easy to see that the trees which does not have leaves on the level r + 2 does not contribute to the density [P.sub.k](f).
Stolle, "Application of stochastic diffusion theory to the interpretation of the [sup.252]Cf source-driven noise analysis method for subcriticality determination," Annals of Nuclear Energy, vol.