marketing strategy

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marketing strategy

the means of achieving a customer-related objective, specifically customer recruitment and customer retention. The key components of marketing strategy are MARKET SEGMENTATION, PRODUCT POSITIONING and the MARKETING MIX. See DIFFERENTIATED MARKETING OR TARGETING STRATEGY, UNDIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING OR TARGETING STRATEGY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
John Fisher College and a master's degree in strategic marketing from Roberts Wesleyan College.
The four-day exhibition assembles top notch real estate exhibitors from diverse sectors of building and 30 real estate companies from Arab and European countries, including Dubai Land Department (DLD) and Wafi program, also known as off-plan sales and rent program launched by the Saudi government, General Director of Strategic Marketing and Exhibitions Company Walid Farghal said.
Advanced Energy Industries announced the hiring of Edwin Mok as vice president of strategic marketing and investor relations, starting September 4, 2018.
Johnston has more than 25 years of experience in strategic marketing and communications.
Johnston has over 25 years of experience in strategic marketing and communications, including 10 years in the commercial property and casualty industry.
This multi company buy out and merger, includes all intellectual properties, the strategic marketing andmarket research divisions owned by Emerald.
Attend Strategic Marketing and Customer-Centricity Seminar on December 7, 2016 at The A.
The United States Pharmacopeial Convention (USP), Rockville, MD, has appointed Salah Kivlighn, PhD, to the role of senior vice president, strategic marketing and program operations (SMPO).
Herzfeld will direct all internal and external communications for Avison Young's Tri-State offices, in addition to developing and implementing strategic marketing campaigns.
The conference was addressed by Abdulla Abushabieb, executive director sales and customer service, Dubai Properties Group; Rob Jackson, director of RICS Middle East and North Africa; Dawood Al Shezawi, CEO, Strategic Marketing and Exhibitions (SME), organisers of the show and Josine Heijmans, exhibition director, Strategic Marketing and Exhibitions.
We theorize that with increases in environmental uncertainty, firms undertake a number of strategic marketing activities.

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