marketing strategy

(redirected from Strategic marketing)

marketing strategy

the means of achieving a customer-related objective, specifically customer recruitment and customer retention. The key components of marketing strategy are MARKET SEGMENTATION, PRODUCT POSITIONING and the MARKETING MIX. See DIFFERENTIATED MARKETING OR TARGETING STRATEGY, UNDIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING OR TARGETING STRATEGY.
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com)-- MP Strategic Marketing, a leader in data-driven strategic marketing, has just announced a recent addition to the company's Executive team to further develop their overall marketing goals and meet the needs of their expanding customer base.
Leading insurers are now using technology-enabled strategic marketing approaches to more effectively identify where and how to best achieve profitable growth rather than relying upon lowering prices or relaxing underwriting discipline for volume-based growth.
The use and application of strategic marketing is one way an operator can plan for and meet the future with confidence, and translate challenges into market opportunities.
As a kick-off to the year, the conference last November was designed to provide professional training in and motivation for strategic marketing concepts and techniques.
PHOENIX -- Former TSYS marketing executive Peggy Bekavac Olson today announced the launch of financial services and electronic payments marketing firm Strategic Marketing.
com)-- Exhibio, the manufacturer of comprehensive digital signage products, announced today that it has signed a representative agreement with Paradigm Strategic Marketing, LLC.
Kim was most recently vice president of strategic marketing for displays, Samsung Electronics, Inc.
Prior to joining Biovitrum, he has served as Executive Vice President, Strategic Marketing at Fresenius Kabi, a subsidiary of the German health care group Fresenius AG.
NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced it has added new programs to its marketForce([TM]) strategic marketing services.
The Betty Mills Company and Kimberly-Clark Professional have announced a strategic marketing partnership to increase online product awareness for brands such as KLEENEX[R], SCOTT[R], WYPALL*, KIMCARE*, and Kimberly-Clark Professional* and to bring improved pricing and product selection to the Betty Mills customer.
Another option under the "What we do" button is the "Our Solutions" page, where the site focuses on the specific strategic marketing and communications strategy services offered by Normandy.

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