marketing strategy

(redirected from Strategic marketing)

marketing strategy

the means of achieving a customer-related objective, specifically customer recruitment and customer retention. The key components of marketing strategy are MARKET SEGMENTATION, PRODUCT POSITIONING and the MARKETING MIX. See DIFFERENTIATED MARKETING OR TARGETING STRATEGY, UNDIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING OR TARGETING STRATEGY.

References in periodicals archive ?

com)-- MP Strategic Marketing, a leader in data-driven strategic marketing, has just announced a recent addition to the company's Executive team to further develop their overall marketing goals and meet the needs of their expanding customer base.

MP Strategic Marketing Appoints a New Marketing Director

Leading insurers are now using technology-enabled strategic marketing approaches to more effectively identify where and how to best achieve profitable growth rather than relying upon lowering prices or relaxing underwriting discipline for volume-based growth.

Strategic marketing technology: information technology is being used to take strategic marketing to the next level

The use and application of strategic marketing is one way an operator can plan for and meet the future with confidence, and translate challenges into market opportunities.

Surviving in the 1990's through integrated marketing

As a kick-off to the year, the conference last November was designed to provide professional training in and motivation for strategic marketing concepts and techniques.

Year of outdoor ministries: Lutherans expanding their markets

PHOENIX -- Former TSYS marketing executive Peggy Bekavac Olson today announced the launch of financial services and electronic payments marketing firm Strategic Marketing.

Industry Veteran Launches Financial Services and Electronic Payments Marketing Firm

com)-- Exhibio, the manufacturer of comprehensive digital signage products, announced today that it has signed a representative agreement with Paradigm Strategic Marketing, LLC.

Exhibio Enters Agreement with Paradigm Strategic Marketing Offering Dynamic Digital Signage

Kim was most recently vice president of strategic marketing for displays, Samsung Electronics, Inc.

Samsung Electronics America Inc. Names Jai Hoon Kim as President of Its Information Technology Division

Prior to joining Biovitrum, he has served as Executive Vice President, Strategic Marketing at Fresenius Kabi, a subsidiary of the German health care group Fresenius AG.

Aerocrine Appoints New CEO

NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced it has added new programs to its marketForce([TM]) strategic marketing services.

Digital River Further Expands its Strategic Marketing Services

The Betty Mills Company and Kimberly-Clark Professional have announced a strategic marketing partnership to increase online product awareness for brands such as KLEENEX[R], SCOTT[R], WYPALL*, KIMCARE*, and Kimberly-Clark Professional* and to bring improved pricing and product selection to the Betty Mills customer.

Betty Mills Partners With Kimberly-Clark Professional to Offer Greater Online Selection for Betty Mills Customers

Another option under the "What we do" button is the "Our Solutions" page, where the site focuses on the specific strategic marketing and communications strategy services offered by Normandy.

Normandy Communications Unveils New Corporate Website

The quarterly updated forecast offered by Strategic Marketing Associates (SMA) and Wright Williams & Kelly, Inc.

EquipmentFutures(TM) Report Sees Robust Semiconductor Equipment Sales Decelerating More Rapidly than Previously Forecast; Quarterly Equipment Sales Projected to Slow to Single-Digit Cumulative Growth Rate by Mid-2007