Story stock/bond

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Story stock/bond

A highly complex security that requires a long "story" so that investors may understand the corporation and be persuaded of its merits.

Story Stock/Bond

1. A stock or bond with highly unusual characteristics that are often difficult to understand. Investors are usually hesitant to invest in stocks or bonds (or other securities) that they do not understand; thus, representatives of the issuer or the underwriters must explain the stock's or bond's features in such a way as to convince the investor to buy it. The term comes from the fact that having the stock or bond explained can feel like having a story told to the investor.

2. Especially for stocks, a security with a price or value that is highly dependent on positive press coverage.
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"Market-timing has never been our game, but we can't help but notice signs that this bull market may be getting long in the tooth: the Federal Reserve's first interest-rate hike in a decade, a lack of market breadth, investors' willingness to pay almost any price for fast-growing but unprofitable 'story stocks,' signs of trouble in the junk-bond market, and records or near-records in share repurchase activity and mergers and acquisitions," he stated.
"Story stocks" offers a quick look each day at the stocks that drove the previous day's markets, while the "Today" feature provides an overview of the events and companies that are likely to affect the market today.
Market Guide's home page is loaded with financial links, including Real Time Quotes, Story Stocks, Market Commentary, Stock Quest, Market News Today, and Broker Research, to name only a few.