Spin

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Spin

To attempt to present a situation in the best possible light. For example, a political operative may attempt to spin a situation in which a candidate who took a bribe by saying it was a gift or donation. The term is somewhat derogatory, but is common in business as well as politics. See also: Jawboning.
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References in periodicals archive ?
Time Warner and News Corporation are among the media companies that have spun off print operations, hoping to achieve higher multiples and stock prices for faster-growing cable, film and digital media properties.
For example, one of the incumbents spun off a whole unit of 30 people, while another spun off an entire computer science department of 25 people.
They could also explain why the subsidiary sold a substantial stake in its equity before it was spun off to the parent's shareholders.