Sponsor(redirected from Sponsorship-linked marketing)
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An underwriting investment company that offers shares in its mutual funds, or an influential institution that highly values a particular security and thus creates additional demand for the security. In the context of project financing, a developer of the project or a party poviding financial support.
1. An institutional investor or a brokerage firm that has a position in a security and influences other investors to establish a position in that security.
2. See underwriter.