Soft Side

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Soft Side

An informal term for customer care and relationship management issues that a company faces in trying to remain in business. It contrasts with the hard side, which refers to financial and operational issues.

Mentioned in ?

Hard Side

References in classic literature ?

Nay," quoth Will Scarlet, laughing, "so far as that goeth, I know of a certain friar that, couldst thou but get on the soft side of him, would do thy business even though Pope Joan herself stood forth to ban him.

I will seek this same Friar of Fountain Abbey tomorrow day, and I warrant I will get upon the soft side of him, even if I have to drub one soft.

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You won't show the soft side of your character, and if a fellow gets a peep at it by accident and can't help showing that he likes it, you treat him as Mrs.

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His Opposite Number worked at it like a mule--a bewildered mule, beaten from behind, coaxed from in front, and propped on either soft side by Lord Lundie of the compressed mouth and the searing tongue.

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The closer the hard and soft sides are to each other, the more likely you have a healthy congregation/organization.