Soft Side

Soft Side

An informal term for customer care and relationship management issues that a company faces in trying to remain in business. It contrasts with the hard side, which refers to financial and operational issues.
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References in classic literature ?
"Nay," quoth Will Scarlet, laughing, "so far as that goeth, I know of a certain friar that, couldst thou but get on the soft side of him, would do thy business even though Pope Joan herself stood forth to ban him.
I will seek this same Friar of Fountain Abbey tomorrow day, and I warrant I will get upon the soft side of him, even if I have to drub one soft."
On each soft side --coincident with the parted swell, that but once leaving him, then flowed so wide away --on each bright side, the whale shed off enticings.
"You won't show the soft side of your character, and if a fellow gets a peep at it by accident and can't help showing that he likes it, you treat him as Mrs.
His Opposite Number worked at it like a mule--a bewildered mule, beaten from behind, coaxed from in front, and propped on either soft side by Lord Lundie of the compressed mouth and the searing tongue.
Treasury's $18 B 1-11/12 year FRN was on the soft side. The issue was awarded at a high discount yield of 0.140%, fractionally above the 0.139% for the $20 B April new issue.
Many Filipinos are now beginning to appreciate the soft side of President Rodrigo Duterte despite his tough stance on his war on drugs.
Celebrating the last day of Women's Month in Malacanang, the usually tough-talking President Rodrigo Duterte showed his soft side as he paid tribute to his mother, Soledad Roa-Duterte.
Won the French Guineas on soft side of good and should have won at Ascot on soft.
DOVEHOUSE FISH BAR 361 Warwick Rd, Solihull B91 1BQ IF I was being hyper-critical last Saturday night, I could have said my Dovehouse chips were a touch on the soft side and they might have had more vinegar applied, especially after I asked for lots.
All sizes are molded in UL94-V0 flame retardant ABS in RAL 7035 fight grey or RAL 9011 black, both over-molded with RAL 7012 grey soft side grips.
"Provided the ground remains on the soft side, that is where he'll go."