Soft Metrics

Soft Metrics

Informal; intangible information that may predict the success or failure of a start-up. Examples of soft metrics include the previous track record of its management and consumer excitement about the area or sector in which it is operating.
References in periodicals archive ?
Its country scores are composed of six metrics: two are long-standing hard metrics (per capita GDP and healthy life expectancy); the other four are soft metrics of the social fabric (individual opportunity, social support, generosity, and trust in business and government).
Reach, Likes, and Shares: This soft metrics of social lets you know you are keeping your audience engaged.
Usually, there are two turbo decoders that exchange the generated soft metrics between each other.
It would be convenient -- a relief, even -- to let things slip away and stay in the comfort zone of soft metrics.
Yet just as we have learned in battle, these are the soft metrics that ultimately win battles and saves lives.
The growth of the Internet and the increased acceptance of web-based collaboration services have introduced a number of hard and soft metrics that companies consider when establishing overall cost and determining ROI/ROO.
By correlating both hard and soft metrics, managers can identify which agents are best at meeting quantitative goals and providing superior customer service at the same time.