Soft Insurance Market(redirected from Soft Insurance Markets)
Soft Insurance Market
A period of time during which insurance companies assess low premiums and therefore achieve relatively low profits. A soft insurance market occurs after companies begin to meet their profit goals and are able to loosen their underwriting standards, writing more policies on more clients. It can be easy to obtain insurance during a soft insurance market. However, the possibility exists that insurers may write too many policies, taking losses or at least reducing profits. A soft insurance market is considered a normal part of the business cycle of insurance. See also: Hard insurance market.