Web 2.0

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Web 2.0

Informal; the development of the Internet in such a way as to facilitate interactive and user-generated content. This contrasts with older uses for the Internet, in which websites provided information and the user could read it or not. Examples of Web 2.0 services include blogs (on which users may comment) and social media (in which users create and share content on a massive scale). Web 2.0 does not refer to technical advances in the Internet.

Web 2.0 has opened new avenues for monetization of the Internet, particularly regarding customized advertising. User generated content means advertisers are better able to identify the interests of a single user of the Internet and to cater to him/her. The term dates to 1999 and was popularized in the early 2000s.
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