demography

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demography

the analysis of human POPULATIONS according to their total size, birth rates, death rates and migration; the age and sex distribution of populations and their geographical and occupational distributions; racial and religious profiles, etc.

Firms need to monitor changes in the demographic environment because these changes can have a significant impact on the demand for particular CONSUMER GOODS and SERVICES. For instance, the increase in the proportions of elderly citizens in the total population in most industrialized countries over recent decades has created new market opportunities for companies in such areas as health care and leisure products; while declining birth rates have reduced the demand for children's clothing and toys. See SOCIOECONOMIC GROUP.

demography

the study of human POPULATIONS, including their total size, population changes over time as determined by changes in BIRTH RATES, DEATH RATES and MIGRATION; the age and sex distribution of populations and their geographical and occupational distributions. Statistical data on populations is compiled from CENSUSES of population and records of births, See DEMOGRAPHIC TRANSITION.

demography

A study of the characteristics of people living in an area.

References in periodicals archive ?
The book also reminds one of the narrowness of the approach to executive leadership taken by contemporary American scholarship, with its emphasis on social demography and statistical work at the expense of theory development and field data.
It covers the history of the field and discusses the balance of power between reporters and consumers, regulations, the social demography of the field, the training and education of journalists, recent policy developments and contemporary practice in the UK, the BBC World Service, theories in the field, and its future.
This is a book that could be used in many courses above the early undergraduate years in sociology of health, in social/health policy, in social demography courses and in courses in human ecology.
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