Skywriting


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Skywriting

The selective release of smoke from an airplane so that it forms letters and words in the sky. The obvious visibility of skywriting may make it attractive in marketing, especially when a large crowd is gathered.
References in periodicals archive ?
He often thought of his skywriting as a kind of masonry.
Mind Candy's first project was the Transmedia game Perplex City that played out across different media including websites, text messages, magazines, live events, skywriting and multiple helicopters.
AD NAUSEAM TV ads, junk mail, www, etc (but not skywriting, which is uplifting) BAD DEBT Yet, even after 2008, "gurus" say you're an idiot if you're not in debt.
Most of the imagistic fireworks of Hyperion occur in this mode: for instance, the abstract "hieroglyphic" that Hyperion's skywriting becomes now that no one knows how to read it (I:163).
Thus interpreted, the ominous command to "learn" that follows the Biblical verse underscores the chilling effect of describing the vision of the skywriting from within a prison camp and the sensation that the plane is crisscrossing the entire country, disappearing over the horizon and returning from north, east, south and west.
Hallissy presents activities that are both inventive, such as skywriting and creating messages in invisible ink, and stunningly uncomplicated, such as taking messages during a game of telephone.
All this talk of strikes is no more than skywriting. Wasn't it supposed to happen the day after levy negotiations broke down?
The 22-year-old found a different way to honor the slain Beatle in the bustling crowd of admirers: He sat alone on a bench with earphones on, listening to Lennon's music on his iPod while reading his book "Skywriting By Word of Mouth."
The mass readability of information posted to the Web, styled "electronic skywriting" by cognitive scientist Stevan Harnad (Harnad 1991), is akin to the mass viewability of the UFO as object in the sky.
1922: Capt Cyril Turner of the RAF gave the first skywriting exhibition in New York.
to consider whether such ephemeral creations as skywriting, fireworks,
Competing for attention is one of the biggest challenges we all face, whether our business is in managing a web site, skywriting, journalism or PR.