Galvanic Skin Response

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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
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References in periodicals archive ?
Third, because the hypothalamus/limbic system is closely linked with emotions, is it possible that the perception of chemicals through the eyes (Millqvist et al, 1999) or the upper respiratory, system (Shusterman 2002) provoked a rise in anxiety, activating the autonomic nervous system, resulting in a skin conductance response? In future experiments, we will be studying patterns of reactions to see if we can differentiate anxiety responses from the type of response observed in this study.
No significant differences or interactions were found in skin conductance response for picture size or sex.
During the entire procedure, heart rate, nonspecific skin conductance responses, and skin conductance level were recorded using Ag/AgCl electrodes and Synapse electrode jelly.
Skin conductance response measures were recorded on a multi-channel polygraph (Dynograph #R511) using a Beckman 9844 skin conductance coupler.
Let us denote the number of prestimulus skin conductance responses in all sessions of a given pair by k, their averaged onset time before the shock by T (measured in sample points), the number of casual responses by K, the number of total sample points in the nonprestimulus and nonpoststimulus regions where a bump could start by N, and the number of points in the prestimulus region where a bump could start by n.
Skin conductance responses to masked conditioned stimuli: Phylogenetic/ontogenetic factors versus direction of threat?
It comprises a tonic component representative of the general trend, called skin conductance level (SCL), together with a phasic component indicating event-related skin conductance responses (SCR) in the form of rapid fluctuations within the tonic signal [46, 47].
Skin conductance responses to outcome feedback were diminished, indicating blunted affective reactions to feedback accompanying sleep deprivation.
Using conditioning to elicit skin conductance responses to deception.