Galvanic Skin Response

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Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
240 Note: LSS = Low Sensation Seeking; HSS = High Sensation Seeking; RT = Response Time; RA = Response Accuracy; SCR = Skin Conductance Response (Raw Scores).
The percentages of cases and controls presenting a skin conductance response or any specific symptom to the test substance are shown in Figure 6.
396 * Notes: N = 40, SS = sensation seeking, RT = response time, SCR = skin conductance response, * p < .
Skin conductance response was scored as the largest change (peak-valley difference) above 0.
The number of nonspecific skin conductance responses per second decreased with SRT duration, reflecting an immediate emotional response, particularly at SRT durations of up to 10 s.
Skin conductance response measures were recorded on a multi-channel polygraph (Dynograph #R511) using a Beckman 9844 skin conductance coupler.
Let us denote the number of prestimulus skin conductance responses in all sessions of a given pair by k, their averaged onset time before the shock by T (measured in sample points), the number of casual responses by K, the number of total sample points in the nonprestimulus and nonpoststimulus regions where a bump could start by N, and the number of points in the prestimulus region where a bump could start by n.
Compared with the relaxation group, IBMT subjects also had lower heart rates and skin conductance responses, increased belly breathing amplitude and decreased chest respiration rates.
Electrodes were attached to the subjects' skin to measure skin conductance responses.
The boys responses were measured in two ways, the first being skin conductance responses, basically a measure of sweat levels.