Single-Lender Web Site

Single-Lender Web Site

A Web site of an individual lender offering loans to consumers.

They are easy to identify because the name of the lender usually will be prominently displayed on the screen. They are not easy to shop, however, because very few of the thousands of sites provide prices that are customized to the individual transaction. I have tried to help by evaluating a number of the better sites against this and other criteria, publishing the results on my Web site. However, it takes a determined and fairly sophisticated shopper to use this type of information effectively. It is not what most shoppers want.

Most Internet shoppers want a list of lenders in whom they can have confidence, who will provide them with the information they need to make an informed decision before applying for a mortgage, and who also guarantee them fair treatment during the period after they apply through to closing. To meet this need, I developed the Upfront Mortgage Lender (UML) program. See Upfront Mortgage Lenders.

References in periodicals archive ?
In addition, because most consumers prefer using aggregator sites (71 percent) rather than single-lender Web sites (6 percent), it may actually be harder for single-lender Web sites to attract consumer traffic if they are competing for eyeballs with aggregator sites.
OPENCLOSE TECHNOLOTIES, SUNRISE, Florida, has announced it will be increasing focus on its Private Label Solutions, the development and distribution of mortgage technology for single-lender Web sites. Consistent with this commitment to single-lender mortgage technology applications, OpenClose will shift its focus away from its multilender business, closing its OpenClose Marketplace.