Shotgun Approach

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Also found in: Medical.

Shotgun Approach

A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.
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The Shotgun Method: The Demography of the Ancient Greek City-State Culture.
The Shotgun Method: The Demography of the Ancient Greek City-State Culture
The shotgun method; the demography of the ancient Greek city-state culture.
The shotgun method; the demography of the ancient Greek city-state culture
In contrast to the HGP's method, in which the order of the BACs is known before they are each sequenced individually and then reassembled, the shotgun method involves cutting the DNA into small, random, overlapping pieces that are then sequenced and reassembled using a computer that compares all the pieces and matches the overlaps, thus assembling the whole genome.
Charting the Map of Life
This shotgun method really can't succeed in a buyer's market with competition as keen as it is.
It pays to use telemarketing

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