Shotgun Approach

(redirected from Shotgun method)
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Shotgun Approach

A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.
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The government's approach to energy development reveals a shotgun method involving wind, nuclear, coal, gasification, biofuel, geothermal, and solar technologies, most of which still involve significant emissions--if not in their operation, then in their manufacture.
In his "Preface" to The Shotgun Method, Hansen characterizes the scholarship of Fordyce Mitchell as a chandelier rather than a spotlight.
In contrast to the HGP's method, in which the order of the BACs is known before they are each sequenced individually and then reassembled, the shotgun method involves cutting the DNA into small, random, overlapping pieces that are then sequenced and reassembled using a computer that compares all the pieces and matches the overlaps, thus assembling the whole genome.
This shotgun method really can't succeed in a buyer's market with competition as keen as it is.