Shotgun Approach

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Shotgun Approach

A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.
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2 To develop strategies exclusively targeting diseased tissues with controlled doses of bio-actives, circumventing the disadvantages of the current shotgun approaches in regenerative medicine.
It is necessary to move beyond shotgun approaches to correcting rating error and mobilize verification databases and pattern detection technology to target likely errors.
CHICAGO -- Shotgun approaches to the treatment of stress urinary incontinence are a surefire way to fail.