Shotgun Approach

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Shotgun Approach

A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.
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It is necessary to move beyond shotgun approaches to correcting rating error and mobilize verification databases and pattern detection technology to target likely errors.
Recovering viruses from large pools of human serum and plasma and routinely cloning and sequencing the viral nucleic acids (using established shotgun approaches) appears technically feasible.