Shotgun Approach


Also found in: Medical, Idioms.

Shotgun Approach

A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.
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Citing a similar case, the petition mentioned the case of former Senate President Juan Ponce Enrile where the high court itself described the prosecution's act as a 'generalized or shotgun approach in alleging the criminal overt acts.
That is a highly efficient way of developing enrollment streams in that you're not doing a broad shotgun approach to lead generation, as they call it.
These diets may naturally provide a shotgun approach to cancer prevention by using a wide variety of beneficial compounds to target multiple pathways that cancer stem cells use to survive.
But the shotgun approach really gave us a fantastic insight into all the different trophic" - or food-chain - "layers, from bacteria and fungi to higher plants and mammals.
It's just a shotgun approach, spraying messages to everyone in hope of a response.
Less reliance on very expensive medicine, and less wasted medication and time if medicines are targeted rather than doing the historical shotgun approach.
In a just-published book, my friend John Clifton emphasized that his choice of words was premeditated: "To wildly mix a metaphor, the shotgun approach is simply not putting all your eggs in one basket.
As a consequence of the genomic revolution and the ability to sequence full genomes, scientists can now introduce or modify very specific genes without doing damage to other genes, which is a better method than the shotgun approach of old.
It's a shotgun approach, but this is what we're doing right now," he said.
The shotgun approach, as you might imagine, is very computationally intensive, which is why we turned to TACC for some of these problems.
The delay makes it possible to move from a shotgun approach to a laser focus.
Defining your customers provides significant advantages over a shotgun approach to a wide market.