Shotgun Approach


Also found in: Medical, Idioms.

Shotgun Approach

A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.
Mentioned in ?
References in periodicals archive ?
Shokat and his colleagues believe the shotgun approach is one way to do this.
This time, authorities used a shotgun approach, with 800 federal agents and police officers making scores of simultaneous arrests.
Regrettably, the ONC has taken a shotgun approach, launching all aspects of many programs at once, rather than in a slower, more logical sequence.
Recruiters are so aware of students taking a shotgun approach to application.
Not intended to be another management Bible, The Little Big Things takes a shotgun approach, cataloging 163 ways to pursue excellence.
There are two basic approaches to marketing: the all-encompassing shotgun approach, and the more affordable, effective, measurable strategy, niche marketing.
One of the worst things a retail agent can do is to use a shotgun approach in working with brokers.
Everything about the president's shotgun approach to the region, his desire to overhaul all policies from the George W.
There's no need to take a shotgun approach when sending e-mails.
Fair warning for those companies taking the shotgun approach, blasting low-cost bodies at the opportunities, without much in the way of organized marketing, business development or sales planning: it's time to rethink your model.