Jeff Weidauer, VP, marketing and strategy, says that the goal for shelf talkers
and other in-store POP materials haven't evolved much over time, although the retail environment certainly has.
Instead of working to ease my decision-making, the shelf talkers
made it more difficult and time-consuming.
A strategically placed shelf talker
, too, brings attention to a featured oil, Johnson adds.
The marketing firm's shelf talkers
include AdPOP, for high-lighting a specific brand, and BladePOP, which spotlights the section where a brand is located.
The Hawaiian Tropic[R] team at Energizer Personal Care selected TFI Envision to create an exciting new in-store shelf talker
called the Shopping Scenter[TM]* by Scentisphere[R].
On the odd occasion when I have spotted an 'error' at the checkout, I have been informed by the checkout staff that the computer price is correct and the staff on the shop floor have not had time to change the shelf talkers
table talkers, shelf talkers
, retail packaging, wholesale packaging, literature et al.
The chain also supported the promotion with a designated "25th Anniversary of WrestleMania" circular spread, in-store radio and television broadcasts, and comprehensive point-of-sale material, including WWE superstar hanging signs, security shrouds and shelf talkers
It will measure consumer exposure to an array of in-store marketing vehicles, including television and radio, shelf talkers
, digital signage and other point-of-purchase displays.
All About Beereditor Julie Bradford notes that the wine industry has been a big user of shelf talkers
These include bookmarks, posters and shelf talkers