"They'll do the math and shop price per volume." In the analgesic aisle, supermarket chains are playing the price game, and sale and low-price shelf talkers
dominate the aisles in many chains.
In his January "Whisper, Don't Shout (or Mumble)" viewpoint, Herb Sorensen, Ph.D., scientific advisor for TNS Global's Retail & Shopper Practice, notes that this profusion of shelf talkers
is an example of retailer "shouting" - and ineffectual selling.
A strategically placed shelf talker
, too, brings attention to a featured oil, Johnson adds.
The marketing firm's shelf talkers
include AdPOP, for high-lighting a specific brand, and BladePOP, which spotlights the section where a brand is located.
Best enjoyed ice-cold, the Fris relaunch is being supported through branded one-case bins including case cards with other POS materials, such as shelf talkers
, posters and recipe neckers.
These innovative shelf talkers
can be found in drugstores such as CVS and Walgreens in the sun belt region of the United States.
In many supermarkets, individual items are not priced, the retailers rely on shelf talkers
(labels on the edge of the shelves which shows the price of the produce on the shelf above) or at least that is the theory.
table talkers, shelf talkers
, retail packaging, wholesale packaging, literature et al.
It will measure consumer exposure to an array of in-store marketing vehicles, including television and radio, shelf talkers
, digital signage and other point-of-purchase displays.
All About Beereditor Julie Bradford notes that the wine industry has been a big user of shelf talkers
. "However, as the number of beer brands and styles has expanded, the beer shelves have been devoid of any consumer-friendly information," she says.
These include bookmarks, posters and shelf talkers
. A shelf talker
is a sign that fits under the books on a bookshelf.
Scattered shelf talkers
compare Wegman's lower price on specific national brand items with market-leader Acme's higher price on the same item.