Shelf Talker


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Shelf Talker

A sign or other display intended to attract a shopper's attention to a shelf or product at a retail store. A shelf talker is intended to persuade a shopper to buy the stated product. A shelf talker is also called a shelf screamer.
References in periodicals archive ?
Vestcom's newest shelf-edge innovation is Snap-Talker, which combines the price label, bib tag and shelf talker all in one unit, saving time and money with fewer parts and less labor to hang, while allowing a SKU-specific message to draw attention and influence purchase behavior.
Sampling, shelf talkers and social media can be used to educate consumers about the nuances in olive oil.
The Shopping Scenter[TM] in-store shelf talker scent activation device invites consumers to squeeze, sniff and trial the Hawaiian Tropic Silk Hydration fragrance at the most critical moment of their purchasing decision.
As digital technology promises to make every mobile phone an interactive shelf talker, the role of traditional signage will likely continue to change as it becomes not only a message broker, but [also] a bridge to technology," Thompson says.
Unlike traditional vinyl products, which are produced with nonrenewable petrochemicals, UPM Rafiatac's Latex Impregnated and Jetlaser Translucent shelf marker and shelf talker labelstocks are largely composed of renewable wood fiber and can be variable information printed without a specialized top-coating, which boosts converter productivity.
It was flagged with hot orange shelf talkers advertising 24 cans for $4.
The biggest innovation in shelf talkers is the change in retail perspective about the way to use the store -- particularly the shelf edge -- as a marketing vehicle," Weidauer says.
Brother also offers another shelf tag, shelf talker and small signage retail printing solution.
Further, when our staff members write the shelf talker, they are learning about the wine, too.
The display hold three cases of Jameson and also includes a shelf talker that offers consumers a free CD with tracks from the latest Irish rock music.
The shelf talker romances the product," Goldberg said.
Allied Domecq is supporting the Kahlua Especial launch with a variety of p-o-s materials, including a bottle necker with drink recipes, a case stacker and a shelf talker.