Sampling, shelf talkers
and social media can be used to educate consumers about the nuances in olive oil.
The Shopping Scenter[TM] in-store shelf talker
scent activation device invites consumers to squeeze, sniff and trial the Hawaiian Tropic Silk Hydration fragrance at the most critical moment of their purchasing decision.
Gary Frank, owner of San Francisco-based shelf talker
provider ShelfWiz, adds, "Electronic shelf talkers
currently present a very costly alternative to traditional shelf talkers
It was flagged with hot orange shelf talkers
advertising 24 cans for $4.
"As digital technology promises to make every mobile phone an interactive shelf talker
, the role of traditional signage will likely continue to change as it becomes not only a message broker, but [also] a bridge to technology," Thompson says.
and other POP material are creating significant shopper experiences in a number of innovative ways.
called attention to a "new" store brand instant heat pack and pouch reusable more than 100 times ($13.49), and instant heat pack and pouch for the neck at the same pace.
Kahlua is supporting the launch with point-of sales materials including a case card, shelf talker
and shelf schematic.
Rogue is now supporting the brand in the marketplace with a five-foot by two-foot banner, and a variety of other P.O.S., including a poster, table tent and shelf talker
The display hold three cases of Jameson and also includes a shelf talker
that offers consumers a free CD with tracks from the latest Irish rock music.
"The shelf talker
romances the product," Goldberg said.
Allied Domecq is supporting the Kahlua Especial launch with a variety of p-o-s materials, including a bottle necker with drink recipes, a case stacker and a shelf talker