Shelf Talker


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Shelf Talker

A sign or other display intended to attract a shopper's attention to a shelf or product at a retail store. A shelf talker is intended to persuade a shopper to buy the stated product. A shelf talker is also called a shelf screamer.
References in periodicals archive ?
Sampling, shelf talkers and social media can be used to educate consumers about the nuances in olive oil.
The Shopping Scenter[TM] in-store shelf talker scent activation device invites consumers to squeeze, sniff and trial the Hawaiian Tropic Silk Hydration fragrance at the most critical moment of their purchasing decision.
Gary Frank, owner of San Francisco-based shelf talker provider ShelfWiz, adds, "Electronic shelf talkers currently present a very costly alternative to traditional shelf talkers.
It was flagged with hot orange shelf talkers advertising 24 cans for $4.
"As digital technology promises to make every mobile phone an interactive shelf talker, the role of traditional signage will likely continue to change as it becomes not only a message broker, but [also] a bridge to technology," Thompson says.
Shelf talkers and other POP material are creating significant shopper experiences in a number of innovative ways.
Shelf talkers called attention to a "new" store brand instant heat pack and pouch reusable more than 100 times ($13.49), and instant heat pack and pouch for the neck at the same pace.
Kahlua is supporting the launch with point-of sales materials including a case card, shelf talker and shelf schematic.
Rogue is now supporting the brand in the marketplace with a five-foot by two-foot banner, and a variety of other P.O.S., including a poster, table tent and shelf talker.
The display hold three cases of Jameson and also includes a shelf talker that offers consumers a free CD with tracks from the latest Irish rock music.
"The shelf talker romances the product," Goldberg said.
Allied Domecq is supporting the Kahlua Especial launch with a variety of p-o-s materials, including a bottle necker with drink recipes, a case stacker and a shelf talker.