Audience Share

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Audience Share

A measure of the potential members of an audience for an advertisement who have the possibility of observing the advertisement and actually do observe it (even if they do not notice it). If an advertiser is targeting everyone in a city and takes out an ad in the newspaper, for example, the audience share is the percentage of the city's population who subscribe to or at least read the newspaper regularly. The audience share may be measured by a survey or with some other tool like Nielsen ratings.

References in periodicals archive ?

The premiere of "Rhoda" that September was the week's top-rated show, getting a 42 percent share of audience against competition including Monday Night Football on ABC.

Valerie Harper, TV's sassy, lovable Rhoda, dead at 80

MBC1 had 29.8 per cent share of audience in Saudi Arabia in the first 21 days of Ramadan this year; MBC Drama had 10.1 per cent; and MBC4 had 6.8 per cent.

Staying strong

But over its first 10 weeks the BBC Scotland channel has averaged a 3 per cent share of TV audiences each evening and it's exceptional for a digital channel to have a share of audience near the Top 5.

Steve Carson: Young audience taps into BBC Scotland's potential

You won't be surprised to learn, then, that his live shows have seen their fair share of audience walkouts - there's the now infamous story of how one Stanhope show, attended by 1700, witnessed around 600 people leaving the auditorium in disgust.

Comedy / Doug Stanhope[...]

Facebook, the big shark in social media waters, has locked down the biggest share of audience size in the market.

The Rise of Social Media Influencers: A New Age of Marketing

Clearly, the two tech giants are eager to get a good share of audience monitoring the Pyeongchang Olympics to use their services.

Apple Partners With NBC For Olympics Coverage

Compared to October 2015, Nielsen says the News/Talk format is up to a 9.9 share of audience among listeners 6+, from a 9.1 share.

Can The No. 2 PPM-Market Format Continue To Grow?

"While I do have my share of audience questions lined up, my colleague Lloyd Saldanha will also be joining me in the final and will be doing an exclusive audience segment at the start of the quiz.

Eight teams qualify for 18th edition of Times of Oman Open Quiz Contest finals

The last series was the number one show in Egypt during its four-month run, airing with an average share of audience of 36 per cent and had more than 2.5 million likes on Facebook.

Endemol wins new Mideast entertainment deals

(A lower or fractured share of audience will mean that broadcasters have less leverage on the rates they can charge advertisers on commercials.)