Market penetration/share

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Also found in: Acronyms.

Market penetration/share

Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.
References in periodicals archive ?
This event will help attendees to determine what strategy makes the most sense for them and when implemented successfully, will contribute to improved operational efficiencies and increased share of market for their products and product categories.
In batteries, where Duracell maintains the leading share of market worldwide despite highly competitive conditions, Mr.
The Worldnet share of market has increased to its highest level since January 1999.
1 supplier of Mask ROMs worldwide, with a 53 percent share of market in Y2000 according to Web-Feet Research.
Our unique software solutions, combined with quality engineering and customer friendly tech support provide us a great opportunity to increase our share of market in 2001.