Market penetration/share

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Market penetration/share

Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
- 43.5 percent share of market including minivehicles (2.1 percentage point decrease)
- 31.1% share of market including minivehicles (1.6 percentage point decrease)
Department stores lost a few percentage points in share of market to specialty stores, while "other" retailers grew their share even further -- to 58 percent.
While this boosted the drug chains' share of market to about 12%, there appears to be little apprehension on the part of supermarkets, where sales were up 2.3% to $2.18 billion.
- 30.4% share of market including minivehicles (0.4 percentage point decrease)
- 32% share of market including minivehicles (0.3 percentage point increase)
29.4% share of market including minivehicles (3.7 percentage point decrease)
- 29.8 percent share of market including minivehicles (1.7 percentage point decrease)
- 31.4 percent share of market including minivehicles (1.1 percentage point decrease)
- 42.0 percent share of market excluding minivehicles (1.9 percentage point decrease)
- 45.6 percent share of market excluding minivehicles (2.1 percentage point decrease)
- 45.5 percent share of market excluding minivehicles (0.5 percentage point increase)