Serif

(redirected from Serif typeface)
Also found in: Dictionary, Thesaurus, Encyclopedia.

Serif

In typography, a small mark attached to a letter. Serifs do not alter the meanings of letters. They are decorative and are not present in some fonts.
References in periodicals archive ?
For headings of general information, most papers go for transitional Serif typefaces of certain weight, usually in black; sometimes alternated with series such as italics, in the case of La Vanguardia, or regular, as in the life & arts section of El Pais.
More than 25 years ago, a National Review article entitled "Why Johnny Can't Read," by Vrest Orton, argued that sans serif typefaces make printed text unreadable.
The temple of Vesta has been considered the ancestral home of all sans serif typefaces.
There's something almost sensual about a beautiful serif typeface set against a white background.
While Parker pointed out that the text point size--8/11 1/2--borders on the small, the "sturdy, low-stress, no-frills serif typeface enhances readability.
Nasdaq: TYPE), a leading global provider of text imaging solutions, has introduced the Frutiger([R]) Serif typeface family.
Monotype Imaging's introductory WorldType font suite, which supports the Bengali, Devanagari, Gujarati, Kannada, Malayam and Tamil Indic scripts in addition to the Arabic, Hebrew and Thai scripts, has been designed to complement many sans serif typeface designs.
The four-font Cambria family, designed by Jelle Bosma of Monotype Imaging, is the new default serif typeface for Office products and is part of the ClearType([R]) Collection of fonts included in the Vista platform.
A slab serif typeface is a subset of the modern serif, characterised primarily by thick and blocky serifs.
In addition to several new characters and ligatures, the ITC Avant Garde Gothic Pro fonts include the famous letterforms used in the logotype of "Avant Garde" magazine, on which the geometric sans serif typeface is based.
The enduring Gill Sans design, with its Roman character shapes and proportions that provide a warmth and humanity unlike any other sans serif typeface, is now available in fonts with character sets that support several languages," said Allan Haley, director of words and letters at Monotype Imaging Inc.
Considered to be the first successful sans serif typeface based on the humanist models of the Renaissance, Gill Sans offers a more pronounced contrast in stroke widths than most serifless fonts, resulting in a design that's been judged as more appealing to the eye, and ultimately more readable than monoweight alternatives.