Davidoff, a student at Rutgers University, says, typographically speaking, the reason there has been a big shift to sans serif during the past 10 to 15 years is because sans serif fonts
are optimal for reading on a screen, particularly because they are more legible at smaller point sizes than serif fonts
In sum, the goal of the present experiment was to examine whether or not the use of a serif font
produces an advantage over a sans serif font
in an ecological setting: normal reading.
Because serif fonts
are easier to read, they are recommended for large blocks of text.
(1990) 52 12- and 14-point Universe medium (a sans serif font
) or 14-point Century Schoolbook (a serif font
) typeface (unmodified fonts).
Signs, labels, and subheadings are often done in a plain sans serif font
. Text is usually done in a serif font
since these fonts are generally easier to read.
Times New Roman is an example of a serif font
. "Sans serif" means "without serif." Arial and Helvetica are examples of these fonts.
A serif font
style is easier to read in body copy than a sans serif style.
If I have a quibble it is that the clarity of Puglisi's writing is marred by the publisher's choice of an eye-straining sans serif font
On his first point, Berleant explicitly assumes that the body of proposals are in a serif font
, and takes his figures (which I infer have been incorrectly reproduced) to suggest "submitting proposals with section headings in a sans-serif font."
Consider typing the body of your text using a cleaner sans serif font
, such as Helvetica, Futura or Arial.