Serif

(redirected from Serif font)
Also found in: Dictionary, Thesaurus, Encyclopedia.

Serif

In typography, a small mark attached to a letter. Serifs do not alter the meanings of letters. They are decorative and are not present in some fonts.

References in periodicals archive ?

In sum, the goal of the present experiment was to examine whether or not the use of a serif font produces an advantage over a sans serif font in an ecological setting: normal reading.

?Por que la APA recomienda el uso de fuentes con serif?

Should DOAH's standard change to a proportional font such as Times New Roman or any of the recommended serif fonts, single spacing after sentences would be the professional choice.

Advancing the legal profession with typography

In these cases, the headings of these supporting information sections are composed with Sans Serif fonts (just like in their main headlines) in a small size of between 10 and 16 points, aligned to the left in 75% of cases and centred on the remaining 25%.

Typography and colour: a comparative analysis of the free and paid-for newspapers in Spain

Both Arditi and Cho (2005) and Moriarty and Scheiner (1984) found no differences in reading speed with sans serif and serif fonts.

The legibility of typefaces for readers with low vision: a research review

Serif fonts significantly improved recall of the information.

The influence of font type on information recall

First, use sans serif fonts like Arial, Verdana, and Lucinda Grande for signs, PowerPoint headings, titles, outlines, and so on.

TECHNOLOGY: Typefaces

My experience suggests that choosing carefully the serif font to be used for a proposal is far more important than fiddling with the headings font.

The Ethics of Personalization

Consider typing the body of your text using a cleaner sans serif font, such as Helvetica, Futura or Arial.

The online mortgage company manual

So remember not to use a fancy serif font but rather to use a sans serif font instead.

Make Your Point with Effective A/V

Thought District's creative team refreshed Madonna's business line logos using a clean, modern sans serif font and a sharper "M" icon.

Madonna Rehabilitation Hospital Refreshes Brand Marketing

Decide if a sans serif font better showcases your content.

12 thoughts for aspiring do-it-yourself publishers

Thousands vented their fury on Facebook and Twitter after the chain dumped its dark blue-and-white square with its name in a serif font for a plain black-and-white replacement some days ago.