mass production(redirected from Serial production)
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mass productiona method of organizing PRODUCTION whereby a component or product such as a motor car passes through a sequence of predetermined operations or processes which constitute a PRODUCTION LINE OR ASSEMBLY LINE. Mass production systems are used to make components or products in comparatively large quantities using specialized machines on a continuous basis. See PRODUCT-FOCUSED LAYOUT, PRODUCTION SCHEDULING, MASS CUSTOMIZATION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
mass productionthe manufacture of a PRODUCT in very large quantities using continuous flow capital-intensive methods of production. Mass production is typically found in industries where the product supplied is highly standardized, which enables automated machinery and processes to be substituted for labour. Mass-production industries are usually characterized by high levels of SELLER CONCENTRATION, difficult CONDITIONS OF ENTRY and the exploitation of ECONOMIES OF SCALE, which results in low unit costs of supply Compare BATCH PRODUCTION. See PRODUCTION, AUTOMATION, COMPUTER.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005