Despite their popularity, semantic differential scales
suffer from an inability to capture relative attribute importances|4,38~ and to measure overall impressions which are so critical in the definition of store image|30~.
61 Table 2 Correlation Between Piers-Harris Short Form and Semantic Differential Scale
Thus, a cognitive flexibility scale--a kind of semantic differential scale
through which the individual's flexibility towards different persons and objects can easily be learned--may be helpful.
As previously mentioned, doing the study in Hong Kong and the United States allows a limited examination of the emic/etic properties of the semantic differential scale
Similar findings were obtained for attitude-toward-grammar-instruction in an analysis of posttest scores on the Semantic Differential Scale
Vrabel and others  used 7-point semantic differential scales
to rate items including bright-dim and clear-hazy.
These were measured with separate batteries of summed scores on semantic differential scales
Subjects were asked to rate the RIP presenters on four semantic differential scales
(not open-minded/open-minded, not expert/expert, not experienced/experienced, not trained/trained).
Figure 1 compares big business and small business on the five semantic differential scales
After attaining criterion on equivalence probes that demonstrated formation of the classes, the participants in Groups 2 and 3 filled semantic differential scales
(see Application of semantic differential scales
Participants rated ten word items on seven semantic differential scales
Semantic differential scales
for each component on seven items assessed favorability of individual attitudes toward exercise.