Segmented Market

Segmented Market

A market in which there are impediments to the free flow of labor, capital, and information.

Segmented market

A market that is partially or wholly isolated from other markets by one or more market imperfections.

Segmented Market

A market that is isolated from other markets. Markets usually become segmented through government intervention; for example, a government can erect tariff barriers. However, a segmented market can occur because of distance, lack of available information, or other inefficiencies. A segmented market prevents the free flow of labor and capital. Economists dispute the extent if any to which segmented markets are harmful, though most agree that excessive segmentation is not desirable.
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When appropriate, UniWorld will work with WPP's existing marketing units, such as Mendoza Dillon and Asociados, a leading Hispanic agency, as well as the Market Segment Group, brand consultants specializing in multicultural and segmented markets.
A matter of survival

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