Seasonally Adjusted Annual Rate

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Seasonally Adjusted Annual Rate

A rate used to reduce seasonal noise on a company's sales or revenue information. For example, many retail companies tend to have higher sales figures at the end of the calendar year because of the holiday season. Comparing the raw data may make the company's sales look better than they are. The SAAR is designed to even out that trend. It is calculated by taking the raw annual rate for a given month and dividing by a seasonality factor.
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HOUSING MOMENTUM FALTERING: Existing-home sales ran at a 5.38M seasonally-adjusted annual rate in June, the National Association of Realtors said just over a week ago.
percent in December 2010 to a seasonally-adjusted annual rate of 329,000.
Total existing home sales reached a seasonally-adjusted annual rate of 5.3 million in the third quarter, up from 4.76 million units in the second quarter and 5.01 million units in the first quarter of the year, the report, released today, says.