seasonal variation

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Seasonal Variation

A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.

seasonal variation

A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.

seasonal variation

see SALES FORECASTING.

seasonal variation

see TIME-SERIES ANALYSIS.
References in periodicals archive ?
"Legacy architectures displayed greater dynamism in 4Q12 than we have been used to of late, partly due to seasonality factors but also because of mainframe refreshes by IBM, which launched the zEC12 architecture in early 2H12.
"You may have to make guesses about the velocity generated by new product introductions, seasonality factors or promotions.
Furthermore, stocks have declined in Ireland because of the cessation of food commodity intervention, and in Greece due to seasonality factors.
The Company is not currently modifying its forecast for the full year announced on November 8, 2007, considering seasonality factors which may affect our results in the fourth quarter.
First quarter revenues may be slightly below fourth quarter sales due to seasonality factors. Illumina set 2004 performance milestones to sign 20 genotyping service contracts, ship 20 genotyping systems, develop 400,000 assays, achieve operating cash burn of less than $15 million and ship a whole-human-genome gene expression product.
In addition to typical seasonality factors in the third quarter, market volatility remains muted overall which is usually less conducive to client activity.
Rosabel Guerrero, director of the central bank's economic statistics department, said the quarter-on-quarter decline was due to seasonality factors.
The second quarter is traditionally one of the strongest for the company due to seasonality factors. We expect 2Q12 revenue to expand 13.2% YoY to a[logical not] 83.7mn, reflecting growth in orders andthe positive impact of new orders in the conventional drilling segment.
Sales of battery electric vehicles (BEVs) in Taiwan have not reached the public, so the statistics for EVs currently relate to electric-scooters, whose production in Taiwan dropped 28.2% QoQ, albeit up 132% YoY, in the fourth quarter to NT$152 million (US$5.1 million), due mainly to the seasonality factors.
For the third quarter alone, net income grew by about 1 percent year-on-year to P119.33 million despite adverse seasonality factors.
However, based on seasonality factors, we expected slightly better results.
For the third quarter alone, net income grew by about 1 percent year on year to P119.33 million despite adverse seasonality factors.