seasonal variation

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Seasonal Variation

A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.

seasonal variation

A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.

seasonal variation

see SALES FORECASTING.

seasonal variation

see TIME-SERIES ANALYSIS.
References in periodicals archive ?
Legacy architectures displayed greater dynamism in 4Q12 than we have been used to of late, partly due to seasonality factors but also because of mainframe refreshes by IBM, which launched the zEC12 architecture in early 2H12.
Production up YoY, but down QoQ due to seasonality factor.
William Pagano, Chief Executive Officer of the Company, said, "The first quarter historically has been our weakest quarter due to seasonality factors.
Also note that fourth quarter seasonality factors should positively improve Motorola's performance as the latest cell phones and PDAs become practical holiday gifts and promote higher sales levels as we end 2006.
Given seasonality factors, SM Prime is expected to generate the bulk of its full-year profit in the second half.
Census Bureau's increase in the sample universe for estimates of building permits and UO researchers' update of seasonality factors and index weightings.
By highlighting the successes each quarter, Bigfoot Interactive hopes to further educate marketers on how performance can be impacted by seasonality factors as well as the nature of the product, service, offer and message - all critical components in efficiently building profitable long-term customer relationships and marketing ROI cost.
Jay Losi, Variflex's Chief Executive Officer, stated, "Due to seasonality factors, the second fiscal quarter is generally the slowest for us, with the third and fourth quarters being the busiest.
The revision to 2003 revenue guidance is due to the accumulation of the effects of a number of factors, including delays in new programs and slow growth and slowdowns on current programs, due in part to appropriations, and on unanticipated seasonality factors.
The Company does not anticipate that these accelerated rates of repayment will continue in the fourth quarter of fiscal year 2003, owing largely to seasonality factors.
Because the majority of new loan business is now for purchase rather than refinance, traditional seasonality factors are coming back into play and new loan applications can be expected to remain at modest levels over the winter.
In prior years the third quarter was usually the weakest quarter of the year due to seasonality factors.