seasonal variation

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Seasonal Variation

A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.

seasonal variation

A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.

seasonal variation

see SALES FORECASTING.

seasonal variation

see TIME-SERIES ANALYSIS.
References in periodicals archive ?
The section outlines the supply-demand balance of gypsum and gypsum stone, analyses the seasonality factor, and features data on the sectoral and regional pattern of consumption in Russia.
6b (and furthermore ours of $4b), even taking account of seasonality factor.
They provide the supply-demand balance of gypsum and gypsum stone, analysis of the seasonality factor, data on sectoral and regional pattern of consumption of these products, and the biggest consumers for the last 3 years.
Production up YoY, but down QoQ due to seasonality factor.
It contains supply-demand balance of lime in Russia and European part of the country, as well as presents estimate of sectoral (by end-uses) and regional structure of consumption of lime with analysis of effect of seasonality factor on supplies of lime.
Fixed line revenue in Russia rose 6% QoQ to $458 mln, unaffected by the negative seasonality factor typical for mobile sales in 4Q09.
Based upon its initial success, we look forward to expanding the eSuds service to other multi-unit housing developments, and eliminating the seasonality factor from a product that was once previously targeted to universities.
On the other hand, our air ticketing business continued to grow very rapidly overshadowing the seasonality factor and has made a greater contribution to our revenues.
The company also announced its expectations for continued strength in the second-half of the fiscal year, which is a typical seasonality factor.
Taking into consideration the usual seasonality factor illustrated by the very strong fourth quarter 2000, this revenue is in line with group's projections and reflects the progressive recovery conditions of the seismic market in 2001.
Once again, ICON had a very solid month despite the European seasonality factor that has historically affected the Company in July and August," said Ghassan Barazi, COO of ICON.