seasonal variation

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Seasonal Variation

A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.

seasonal variation

A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.

seasonal variation

see SALES FORECASTING.

seasonal variation

see TIME-SERIES ANALYSIS.
References in periodicals archive ?
Ettinger expects that Jennie-O's growth in the next quarter will not be as significant as in the previous quarter given the seasonality factor, which occurs during the Thanksgiving and Christmas periods, whereby consumers tend to buy more whole birds.
Daren Wiseman, senior editor of Black Book, says: "The seasonality factor which means that convertibles sell best in summer and 4x4s do better in winter is fading fast.
'The seasonality factor which means that convertibles sell best in summer and 4x4s do better in the winter is fading fast,' said Daren Wiseman, Black Book editor.
Moreover, urea price has surged to US$290/ton due to seasonality factor. Therefore, any import at this price would severely impact the national exchequer negatively.
According to Teresita Deveza, deputy director of the BSP's economic statistics department, the decline in the business sentiment index was partly due to the seasonality factor. Businesses tend to experience lower sales in the first quarter after a spike in consumer spending during the Christmas season, she said in the same press briefing.
He also mentioned the seasonality factor, whereby feed production tends to be lower in the first quarter of each year.
Vice president and chief financial officer George Reinhardt cites low gross profit margins, costs related to ongoing moves into megawarehouse facilities, and a "seasonality factor in the area of inventory management" as some of the reasons why advances in operating profits in the drug and health care segment failed to keep pace with volume gains.
We doubt that OGK-2 full-year revenues will reach current Bloomberg consensus estimate of $3.6b (and furthermore ours of $4b), even taking account of seasonality factor. Our current targets for FY2012 EBITDA and net income suggest even more deviation from the half-year trend.
Production up YoY, but down QoQ due to seasonality factor. Yesterday NOVATEK (NOTK RX Co Buy) released preliminary 2Q10 production numbers, which showed moderate YoY growth.
oil's 1Q10 financials as neutral for the stock as the drop in revenues was caused by a seasonality factor, while the company's cost cutting efforts continue to improve profitability.