Same Store Sales


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Same Store Sales

When a retail company owns several stores, the amount in sales made by stores that have been open for more than one year. It is calculated by subtracting the amount in sales made by new stores from the total sales in a given period. Same store sales are useful because they allow a company to have an indication how much demand for its products is growing in stores that currently exist. Increases in same store sales may be as useful to expansion as opening new stores as they do not carry the overhead associated with it. Same store sales are released on a monthly basis and are also known as comps.
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