Sales literature(redirected from Sales Lit)
Also found in: Dictionary.
Related to Sales Lit: Sales literature
Material written by an institution selling a product, which informs potential buyers of the product and its benefits.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.
Brochures, pamphlets, and other documents that a company writes to encourage investment in its securities. The sales literature contains information designed to present the securities in the best, possible light. However, regulators often require sales literature to include disclaimers stating that investing is always a risky venture.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved