Sales Letter

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Sales Letter

Direct mail intended to convince the recipient to purchase a certain product. Sales letters are primarily textual, though they may include graphics. Some web pages expounding the benefits of a product are considered sales letters.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
By crafting highly-persuasive sales letters, we offer people a chance to do what's good for them.
Raman Kuppuswamy says he has vast experience in writing all types of contents including sales letters, articles, Search-Engine-Optimized articles, blog posts, press releases, web contents and so on.
So as you write future sales letters, brochures, or other promotional pieces, keep these guidelines in mind.
Yet scarce research has been done on the use of language in sales letters across cultures.
The two companies came into contact at a Coventry and Warwickshire Chamber of Commerce international trade workshop and Comtec, based in Brandon Parade, has now helped to translate tens-of-thousands of words for LTI including warranty guidelines, sales letters, distribution agreements and press releases.
Zhu (1997) also found that Chinese sales letters follow a style linear to Chinese native speaker, which means these texts represent staightforward meanings to the Chinese readers.
Recently, I've taken notice of the yellow self-stick notes applied to sales letters and magazines.
I've written a number of pieces about what newsletter marketers "should do" in sales letters, offers and package design, so today I'm allowing myself to vent some pet peeves in the "Thou Shalt Not Do" category in newsletter marketing.
But you may need to write your own sales letters sometime, unless you can afford to hire me to do them for you!
How To Write Proposals, Sales Letters & Reports
The next seminar, co-sponsored by Barclays Bank, will be Shotton Hall in Peterlee on Wednesday, March 17, covering customer care, databases, sales letters, telephone techniques, promotion on a shoestring and PR.