Sales forecast

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Sales forecast

A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors.

Sales Forecast

An estimate of a company's future sales based historical patterns, macroeconomic factors, and expected future trends. The sales forecast is important when a company is making financial plans; sales that fall short of the forecast may cause the company to be unable to meet the obligations it has assumed based on those financial plans.
References in periodicals archive ?
The sales forecasts have been revised as a result of Europe's ongoing debt crisis.
Separate sales forecast dashboards for each sales role
One of marketing's toughest assignments right now is to come up with an accurate sales forecast for next year.