sales representative

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sales representative (rep) or sales executive

a salesperson employed to represent his or her company's products to prospective buyers. Sales representatives usually visit potential buyers at the buyers' premises and are generally responsible for visiting numbers of customers within their designated sales territory.

Sales representatives are responsible for securing repeat orders from established customers, gaining orders from new customers, informing customers about their firm's new products and collecting market intelligence from customers. In many cases the selling task also involves representatives in demonstrating products, offering technical advice and arranging credit terms. Sales representatives are often remunerated partly by means of SALES COMMISSION in order to provide them with incentives to secure sales.

See PERSONAL SELLING, CALLS.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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