PEST Analysis

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PEST Analysis

In risk assessment, a hermeneutic used for investigating the impact of a venture or investment. The term is an acronym for political, economic, social, and technological, which are the types of issues that must be addressed before one decides whether or not to make an investment.
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References in periodicals archive ?
The macro-environment of the coastal tourism, Pakistan was assessed through STEEP analysis as follows:
To gain comprehensive insights, Judy Leavitt, Strategic Intelligence Manager at Rockwell Collins has developed a “Thirteen Forces” approach to competitive analysis that includes Porter's Five Forces analysis, STEEP analysis from the strategic foresight domain, and enterprise risk management analysis.
The third chapter focuses on business strategy, describing key theories such as STEEP Analysis, Porter's Five Forces and Value Chain Model.