It is assumed that findings of this study will motivate academic utilization of SNS and may be beneficial for researchers.
To explore why university students are adopting SNS;
H4b: Vulnerability moderates the effect of SNS
involvement on social risk perception and personal risk perception.
A is contained in the other SNS
F, denote A [subset or equal to] F, if and only if
Despite of various gratifications obtained from Facebook such as socialization, information-gathering, relaxation, and entertainment, researchers still know little about the negative consequences of SNS
in the youth life.
When investigating the importance of SNS
in establishing relationships within a user's offline community, Ellison, Steinfield, and Lampe (2007) found that college students used Facebook to increase their knowledge of those individuals whom they had already encountered in their community.
Rationale of the study: Due to the paucity of literature and to highlight the importance of mental health of the youth of a nation; further information is needed regarding the psychosocial impact of excessive SNS
and Internet usage.
Your manager threatens to help fireplace anyone regarding posting reviews with social networking sites (SNS
As gratifications obtained contribute more significantly to media use than gratifications sought (Wenner, 1982), we argued that if users perceive Instagram to be useful, easy to use, and satisfactory for obtaining desired gratifications, they will be more likely to continue using this SNS
. Therefore, we drew on the TAM and UGT to expand understanding of how perceptions of functionality (e.g., PEOU) and gratifications obtained (e.g., social interaction) influence users' intention to continue using Instagram.
collectively connects people but may have different motives regarding the targeted cultures that's why different social networks are popular amongst different countries that suits their culture more.
Best Community Service Award was given to three students (one each from SMME, ASAB and SNS
while the same award was also given to two faculty members (one each from SMME and ASAB).
reported that online social network services (SNS
) provided an unprecedented rich source of information about millions of users worldwide .