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Describing a town or vicinity outside a major, metropolitan area. Rural areas have low population density. Most people in rural areas work in urban or suburban areas, but some still work in agricultural or energy producing industries. In the United States, living in a rural area can qualify one for some forms of government assistance, such as a USDA mortgage.


Concerning the country. Contrast with urban or suburban.

References in periodicals archive ?
Lifestyle growth: As the leading rural lifestyle operator, Tractor Supply's customer base is expanding due to the recent popularity of sustainability and homesteading practices.
RFD-TV, LLC Launched in December 2000 and now in its 10th year of broadcasting, RFD-TV is the nation's first 24-hour television channel dedicated to servicing the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment.
The importance and impact of the Rural Lifestyle market is not lost on other companies, as well.
There's no doubt that clients are putting lifestyle at the top of their agenda and Oaklands does a great job of mixing the best of a rural lifestyle with the convenience of an urban setting.
The Rural Lifestyle market is the core focus of Mahindra's strategy and is the driving force behind the tremendous growth of the Mahindra brand in the North American market.
S Farm Report, Today's Ag, Ag PhD, The Cattle Show, FFA Convention, Georgia Farm Monitor, Louisiana Agriculture, AgVision TV, Prairie Farm Report), Horses on RFD-TV (Monty Roberts Horsemanship, Dennis Reis-Universal Horsemanship, Clinton Anderson - Downunder Horsemanship) Pat & Linda Parelli- Parelli Natural Horsemanship, Meredith Hodges- Training Mules and Donkeys, Richard Shrake - A Winning Way, Lynn Palm, Palm Partnership Training, Dressage Connection, High School Rodeo), Rural Lifestyle (Texas Country Reporter, Talking Tractors, Machinery of the Past, Bluegrass & Backroads, Trains and Locomotives, Classic Tractor Show, Rural Heritage, Cumberland Highlanders, Lucy's Classic Cooking, Polkfest).
So what does this mean for marketers targeting the Rural Lifestyle group?
ARANGE of new family homes offering buyers the chance to experience a rural lifestyle while still being within easy reach of some of the region's biggest cities have just been released for sale.
Meanwhile, the Croston Bank development in the village of Croston offers a slower-paced rural lifestyle with its range of three and four bedroom homes.
Editor's Note: We invited several media organizations involve with the Rural Lifestyle Consumr market to provide an update on their firms and trends they are seeing in the marketplace.
Located in an exclusive residential development and surrounded by countryside, the property offers a rural lifestyle yet is just a short distance from several nearby villages.
Editor's note: We invited leading communications agencies whose clients are involved in marketing products/services to Rural Lifestyle consumers to share their observations on this marketplace.

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