Roll down

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Roll down

To move to an option position with a lower exercise price.

Roll Down

To liquidate one option in order to buy a similar one with a better strike price. Most often, rolling down refers to an investor who wishes to maintain a position when he/she is bearish on the price of the underlying. See also: Roll Up.
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More than an incredibly powerful narrative history and a scathing indictment of the Klan's racist terrorism, Until Justice Rolls Down is a moving tribute to the dedicated prosecutors and law enforcement officials who would not rest until they could cause "justice to roll down like water.
As a golf ball rolls down a carpeted mini-golf fairway, the ball presses down and deforms the turf.
Even Peter Land, in his cheerful video The staircase, 1998, rolls down the stairs in an endless loop: different models for grasping irrationalities in the space-time continuum.