Rolling Billboard

(redirected from Rolling Billboards)

Rolling Billboard

A billboard on which the advertisement changes every few seconds. A rolling billboard attracts attention to multiple advertisements at roughly the same time, which enables the company owning the billboard to derive more revenue.
References in periodicals archive ?
The paper published his letter and he and his buddies put up nearly 100 yard-signs and turned three of their trucks into rolling billboards. Meanwhile Larry's wife was emailing and calling her friends too, as were his kids, and his daughter printed a bunch of small signs for store and car windows which she and her siblings were actively spreading around town.
The Council is initially using their own fleet of campaign buses as 'rolling billboards' to advertise their educational messages.
Finally, buses can be rolling billboards to publicize an agency's or community's commitment to "greener" transportation.
Use the sides of the trucks as rolling billboards to tell everyone that the family inside is on its way to move into one of your new homes.
A growing number of districts are following in Nascar's tracks and peddling buses as rolling billboards.
They also have it prominently in their stores, on employees, and on the 30,000+ trucks that serve as rolling billboards across America.
However, some police officers are not willing to make the tradeoff, concerned that respect for officers will deteriorate if they turn their cars into rolling billboards. To this end, departments that make this deal can reject ads they deem inappropriate.
These rolling billboards come fully equipped with product samples and sales gurneys that allow a hands-on approach to learning the benefits of utilizing modular T-Slotted extrusions.
The campaign goes on the road with rolling billboards bearing the Comforel and Comforel Supreme Logos and several other key DuPont brands, including Dacron I and II and Quallofil.
Today, more than 110 motorcoach operators/bus companies display the 'Get Motorcoachified' campaign messages on the sides of their buses - rolling billboards - traveling across the U.S.
Though tightlipped about actual sales generated by the campaign and bound by a confidentiality agreement with the local VW dealer that supplied the cars, Law says the effort exceeded expectations in selling off most of the builder's inventory while creating a fleet of rolling billboards in the market.