Roll up

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Roll up

To move to an option position with a higher exercise price. In venture capital, refers to the venture capitalist forcing small firms to merge operations in order to reduce costs
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Roll Up

1. In venture capital and hedge funds, the purchase and merging of two or (often) more small firms in the same sector. This is done to hedge risk; given the choice between two firms in which to invest, one more risky than the other, a fund or venture capital firm may simply buy out both of them and force a merger, hoping to split the difference in risk and return. Roll ups become more common in times of economic downturn as part of a market consolidation process.

2. To liquidate one option in order to buy similar one with a better strike price. Most often, an investor does this in order to maintain a position when he/she is bullish on the price of the underlying.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
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She's got the roll ups spot on and the top and heels really work, too.; We like Katie's jeans - for once.
She said roll ups run between 50% and 75% of full production speed and ordinarily begin 3045 minutes before press time -- enough time to allow most problems to be fixed and settings to be fine-tuned.
Though unsure if other Gannett papers perform roll ups, Kirkhart said he imagined that anyone who had been with USA Today would want to continue the practice elsewhere.
Eventually, the sites drop back to one such pre-run roll up, and just about all continue the practice thereafter.
No doubt about it Well, so are Fruit Roll Ups, Fruit Wrinkles, and Fun Fruits.