Rifle Approach


Also found in: Idioms.

Rifle Approach

A marketing strategy that focuses on only one target. That is, a rifle approach attempts to market a product to a small, narrowly defined demographic. See also: Shotgun Approach.
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Sales segmentation is much more of a rifle approach, defining parameters much more tightly, adding more focused parameters (like a sighting scope on a rifle) to hit the right targets.
Segmentation Enters the Sales Playbook: WHILE A COMMON TOOL FOR MARKETERS, SALES HAS STARTED USING SEGMENTATION AS WELL
JF: We use a very rifle approach to marketing targeting non operating landowners and specific key influencers utilizing print and electronic newsletters, our website and social media.
NATION'S LARGEST FARM MANAGER
BE is a refinement of traditional breeding techniques, taking a rifle approach instead of a shotgun.
Disagreeing with "The Future of Food"
"We're not using a rifle approach; we're using a shotgun approach."
XNA Wooing airlines in bid to lower fares
Concept target marketing brings a rifle approach to finding qualified prospects.
Prospecting by concepts
"More and more buyers are taking a rifle approach rather than a shotgun approach," he notes.
Buy the ticket, take the ride: indies are back in business at AFM
"We're using a shotgun approach at this point in time, not a rifle approach," said LaGrange.
New Orleans cold storage cut off from sea, may have to relocate poultry warehouse
(1) The shotgun approach and (2) the rifle approach. The shotgun approach works like a shotgun--you fire a multitude of pellets in the general direction and hope that one hits the target.
Africa's hunt for investments: the massive increase in global Foreign Direct Investment (FDI) is credited with creating unsurpassed prosperity in some areas of the world and in making globalisation possible in the first place. Where does Africa stand on the world FDI map?

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