JF: We use a very
rifle approach to marketing targeting non operating landowners and specific key influencers utilizing print and electronic newsletters, our website and social media.
BE is a refinement of traditional breeding techniques, taking a
rifle approach instead of a shotgun.
"We're not using a
rifle approach; we're using a shotgun approach."
Concept target marketing brings a
rifle approach to finding qualified prospects.
"More and more buyers are taking a
rifle approach rather than a shotgun approach," he notes.
"We're using a shotgun approach at this point in time, not a
rifle approach," said LaGrange.
(1) The shotgun approach and (2) the
rifle approach. The shotgun approach works like a shotgun--you fire a multitude of pellets in the general direction and hope that one hits the target.