Rifle Approach


Also found in: Idioms.

Rifle Approach

A marketing strategy that focuses on only one target. That is, a rifle approach attempts to market a product to a small, narrowly defined demographic. See also: Shotgun Approach.
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Sales segmentation is much more of a rifle approach, defining parameters much more tightly, adding more focused parameters (like a sighting scope on a rifle) to hit the right targets.
JF: We use a very rifle approach to marketing targeting non operating landowners and specific key influencers utilizing print and electronic newsletters, our website and social media.
BE is a refinement of traditional breeding techniques, taking a rifle approach instead of a shotgun.
"We're not using a rifle approach; we're using a shotgun approach."
Concept target marketing brings a rifle approach to finding qualified prospects.
"More and more buyers are taking a rifle approach rather than a shotgun approach," he notes.
"We're using a shotgun approach at this point in time, not a rifle approach," said LaGrange.
(1) The shotgun approach and (2) the rifle approach. The shotgun approach works like a shotgun--you fire a multitude of pellets in the general direction and hope that one hits the target.