Ride-Along

Ride-Along

In marketing, a small sample of a product that is sent in the mail along with a periodical. Ride-alongs are intended to entice recipients to want more of the product and therefore to buy it.
References in periodicals archive ?
Emery went on a police ride-along Friday morning, becoming the oldest program participant in the department's history, Lt.
One portion of the initiative is the police ride-along, during which the students get to see first-hand, some of the different types of situations the officers may be involved in.
Those were my thoughts as I joined hundreds of onlookers Thursday evening, leaning against the railings guarding the Johnson tunnel that divides Main Street at its northernmost end, watching stunt riders using their moving bikes the way gymnasts use their pommel horses, and pondering the wisdom of the ride-along invitation I had accepted from one of the night's burnout entrants.
Amar proposed that VIC host a Gandhi Day event after taking an emotional, six-hour ride-along with the Los Angeles Police Department.
The decision of the Supreme Court in Wilson was intended to restrict more than just media ride-along programs.
When the Court announced last fall that it would hear the Wilson case and a similar ride-along case, Hanlon v.
And most legal experts agree that the court's rulings would not endanger the kind of ride-along in which the media go along in a police cruiser, for example, to see what night patrol is like.
The ride-along legal challenge stems from a case in which CNN was sued by a Montana couple after the all-news outlet accompanied federal agents on their property, searching for evidence that eagles were being illegally killed.
He was going to wear gloves, but the director and I did a ride-along with a paramedic who didn't wear any gloves.
In addition to the classroom instruction, all volunteers must participate in a ride-along field training program for seven shifts.
Each package included 2 ride-along tickets - for the winner and a guest - and an American Express gift card to cover lodging and travel expenses.
Aside from promoting communication, the ride-along program frequently allows probation officers to see their clients in natural surroundings and situations, especially in medium to small cities where the chance of encountering their own clients proves greater.