Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
News & World Report, a nationally recognized publisher of consumer advice and information, today released the 2015-16 Best Travel Rewards Programs.
As one of the most generous rewards programs in the UAE, as well as being one of the easiest to understand, it offers exactly the kind of value we want to deliver to our customers.
New white paper explores impact of rewards programs on customer engagement -
With that in mind, many car dealerships offer rewards programs that will ensure that loyal consumers can benefit from their recent new vehicle purchase with more than just a new set of wheels.
Debit card rewards programs are emerging as a formidable tool for financial institutions to influence debit card purchase activity.
The report, now in its second year, measures customer satisfaction with airline loyalty and rewards programs based on six factors (in order of importance): ease of redeeming points/miles; reward program terms; account maintenance/management; ease of earning points/miles; variety of benefits available; and customer service.
According to Mintel Comperemedia, a competitive intelligence service that analyzes direct mail and print media, several debit card issuers are touting rewards programs and sweepstakes.
study tracking consumer attitudes and behavior regarding retail rewards programs.
Credit cards offer numerous benefits including credit card rewards programs, convenience and consumer protection.
News & World Report today released the 2014-15 Best Travel Rewards Programs.
Studies have shown that rewards programs stimulate usage and also increase brand awareness and customer loyalty, all important factors in today's competitive environment," said Todd Strubbe, president, First Data Debit Services.
Our latest study provides consistently clear evidence directly from consumers regarding the effectiveness of restaurant rewards programs and the importance of such programs to restaurant guests," said Dennis Duffy, President of Loyalogy.