Loyalty Program

(redirected from Rewards programs)

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
For this edition of B2B Resources, we wanted to highlight a handful of dealer rewards programs we've learned about recently.
The report, now in its third year, measures member satisfaction with airline loyalty and rewards programs based on six factors: ease of redeeming points/miles; reward program terms; account maintenance/management; ease of earning points/miles; variety of benefits available; and customer service.
M2 EQUITYBITES-May 12, 2016-Airline rewards programs changing
As one of the most generous rewards programs in the UAE, as well as being one of the easiest to understand, it offers exactly the kind of value we want to deliver to our customers.
A white paper published by Card Services for Credit Unions reported that only 50% of credit unions have loyalty or rewards programs attached to the credit or debit cards.
New white paper explores impact of rewards programs on customer engagement -
M2 EQUITYBITES-August 6, 2014-US News and World Report picks best travel rewards programs
Debit card rewards programs are emerging as a formidable tool for financial institutions to influence debit card purchase activity.
According to Mintel Comperemedia, a competitive intelligence service that analyzes direct mail and print media, several debit card issuers are touting rewards programs and sweepstakes.
Credit cards offer numerous benefits including credit card rewards programs, convenience and consumer protection.
Studies have shown that rewards programs stimulate usage and also increase brand awareness and customer loyalty, all important factors in today's competitive environment," said Todd Strubbe, president, First Data Debit Services.
Mall Networks, the company that connects top online merchants to the universe of consumer rewards programs, today announced it has completed its second round of private equity funding.