Loyalty Program

(redirected from Rewards program)

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Weatherby has developed the Weatherby Rewards Program to benefit retailer associates.
Commercial Bank International (CBI) announced today the launch of its new rewards program offered to CBI credit card holders.
CSCU is the association of credit unions that process card transactions with FIS and actively promotes FIS' rewards program called Score-Card.
Bahrain Air announced new loyalty rewards program, called as the Loyalty Rewards Program for all its frequent fliers.
PC Data Centers of PA, based in Wilkes-Barre, PA, is now offering business reward program management, giving businesses of all sizes and industries the chance to implement a rewards program effectively and affordably.
According to Robert Staffieri, national customer retention manager, 'Kia Canada is very excited about this Rewards Program because it offers additional value to our purchase experience and rewards customers for their loyalty to the Kia brand.
Specifically, in the latter half of 2004, the IRS implemented Policy Statement 4-27 to increase the maximum reward generally available under its rewards program from $2 million to $10 million.
For example, Borders sends its Rewards program customers regular e-newsletters with a 30 percent off coupon that's only valid in stores.
The Department of State was authorized to establish a rewards program in the Omnibus and Diplomatic Security Act of 1986, (23) funded from the moneys available under section 36(a) of the State Department Basic Authorities Act of 1956.
Is the data being used to improve the organization, the rewards program itself, the customer experience?
The JetBlue TrueBlue program moved ahead of Southwest's Rapid Rewards program this year in part because JetBlue performs high in airline quality, a new addition to the methodology based on an annual airline quality rating report that measures on-time arrivals, lost or mishandled baggage, involuntary denied boarding and consumer complaints.
Joan Christine Lao Sy said, "I am thrilled to be the first winner of the thanq rewards program and love the fact that I can share points with my family.