Revenue Per User


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Revenue Per User

A measure of revenue of a company or a product divided by the total number of customers or the customers using that product. Companies use RPU to determine the average amount they make from each customer, especially on certain products. It is especially important in the telecommunications industry, which uses the measure to identify the demand (and therefore the profitability) of its various products.
References in periodicals archive ?
If average revenue per user encompasses all types of revenue, a much more extreme focus on user experience would naturally follow.
However, Twitter did add 14 million new active users in the quarter and booked $1.26 in ad revenue per user, admittedly at least a buck lower than Pandora, let alone Facebook.
The average revenue per user now makes $3 a month, which is less than in several CIS countries.
Idea's mobile data ARPU (average revenue per user), however, has improved to Rs.
In 2012, there were 2.4 billion Internet users worldwide, and Twitter revenue per user was less than $2.
Together with strong take-up of its TV service so far, lower rates of customers quitting and higher revenue per user, it said there is a "compelling economic case" for accelerating its TV growth.
The private Punch newspaper reported Thursday that the figure is based on an Average Revenue Per User (ARPU) of US$7.
"Revenue for the quarter grew by 31% year-on-year, driven by a combination of continued strong customer growth and a stable ARPU (average revenue per user) which resulted in a near doubling of Ebitda (earnings before interest, tax, depreciation and amortisation) over the same period last year," Steve Walters, Vodafone Qatar's chief financial officer, said in the statement.
(-) Overall, we had good results, strongly supported by the adoption of RED packages by Romanian mobile users," said Inaki Berroeta (in picture), CEO of Vodafone Romania.The company's mobile ARPU (Average Revenue per User) reached EUR 6.5 for the quarter, representing an increase of 8.5 percent, quarter to quarter.As compared to same period last year, the company's mobile ARPU decreased by 8.7 percent.At June 30, 2013, contract subscribers accounted for 40.4 percent of the customer base, while users of Cartela Vodafone represented 59.6 percent of the customer base.Prepaid users in the base increased by 0.3 percentage points quarter to quarter, and by 2.6 percentage points as compared to the same period, last year.
However, contract customers bring in average revenue per user five times higher than pay-as-you-go deals, which helped service revenues rise by 3.1%.
The average revenue per user was hovering at $2.43 per month in December 2011, compared to
Mobilink's average revenue per user during third quarter for fiscal year 2011 stood still at Rs.