Revenue Per User


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Revenue Per User

A measure of revenue of a company or a product divided by the total number of customers or the customers using that product. Companies use RPU to determine the average amount they make from each customer, especially on certain products. It is especially important in the telecommunications industry, which uses the measure to identify the demand (and therefore the profitability) of its various products.
References in periodicals archive ?
Voice Guided Pedestrian Navigation Service Users (millions) Average Revenue per User ($) Total Spend ($ millions)
Mobile Maps Pre-installed Map Users (millions) Over the Air Map Users (millions) Average Revenue per User ($) Total Spend ($ millions)
Mobile Map Application Users (millions) Average Revenue per User ($) Total Spend ($ millions)
It contains forecasts for pay-TV subscribers, average revenue per user, and subscription revenue by region.
With minimal up-front costs and no capital investment, Clarity's PTT service can quickly help wireless carriers differentiate their services, increase average revenue per user and build customer loyalty.
With minimal capital investment, Clarity's Push-to-Talk Hosting solution can quickly help these wireless carriers add to their services portfolio, increase average revenue per user and build the kind of customer loyalty and stickiness that Nextel was known for as a result of its Direct Connect[TM].
Providers will continue to rake in profits, however, Average Revenue Per User (ARPU) levels have declined significantly, and the downward trend is expected to continue, the high-tech market research firm says.